20 July 2010

Amazon: We sell more books in Kindle format than hardcover

 
Amazon today released an announcement boasting that sales of the Kindle device have tripled since the unit price dropped from $259 to $189. And with that, a related piece of news. Founder Jeff Bezos: "While our hardcover sales continue to grow, the Kindle format has now overtaken the hardcover format. Amazon.com customers now purchase more Kindle books than hardcover books--astonishing when you consider that we've been selling hardcover books for 15 years, and Kindle books for 33 months."
 
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Astonishing? Is it really astonishing that people who purchase a lot of books prefer to read them on a digital format where the price of each book is lower than the print version? While I definitaly think this speaks to the shift in media consumption - with an emphasis on the rising popularity and presence of digital media - I think to say that kindle books outsell print books on Amazon.com, is a tad shot-sighted.

Posted via email from technosocialite

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