Foursquare Now Experimenting with Badge Rewards

Foursquare is fast-approaching 1.6 million members and has Perhaps the biggest news — apart from the impressive growth metrics — is that Foursquare is addressing badge fatigue by experimenting with adding value to badges — which Crowley describes as “digital candy.”

Crowley used Internet Week as an example, stating that users who check-in at an Internet Week venue will unlock a special badge. That badge — when presented to bouncers — will guarantee users priority entrance into some Internet Week parties and events.

Foursquare already makes it possibly for businesses to offer specials around mayorships or checkins, but the badge rewards system could be the equivalent to a modern day VIP program. The company is still testing the concept, but there’s obviously huge potential here.

 

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CNN and Foursquare have joined forces to release two CNN World Cup badges: South Africa Explorer and Super Fan.

Foursquare users who follow CNN can only unlock the South Africa Exloper badge by actually venturing to South Africa to attend the World Cup. The rest of us, however, can grab the Super Fan badge by checking in to World Cup viewing parties and soccer-friendly pubs. Some of the more than 100 badge-eligible venues will also be seeded with tips from CNN staffers.

(via Mashable)

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All of the above excites me. As a once-avid 4Sq badge collector, it's fun that these incentives might remind me that it does indeed matter that i check in every time I go somewhere.

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