"Domtar, a major North American paper manufacturer, has launched an advertising campaign to encourage people to print more documents on paper. Domtar CEO John Williams opposes campaigns by other companies asking employees to be responsible with what they print. 'Young people really are not printers. When was the last time your children demanded a printer?' Mr. Williams said ... 'We've got to do some work about having them believe and feel that printing isn't a sort of environmental negative.' The industry expects that, absent this campaign, paper demand will decrease by 4% annually. Williams's comments did not go down well in some environmental circles."
(via Slashdot)
-o-o-o-
We really should be printing more, shouldn't we? The Amazon jungles aren't just going to deforest themselves now, are they? Jakes, jakes. I know we don't get our paper from rainforests.
Still, I can't help but think of other, equally offensive yet perhaps slightly more popular campaigns than this one. Like the Kill a Baby Seal: Because your baby deserves the softest furs, or perhaps More Abortions Means Fewer Unwed Mothers on Welfare. I mean, does this guy really think that promoting an anti-sustainability platform is going to help him sell more paper? I think if he just renamed the company Dunder-Mifflin he'd see stocks sky-rocket, even if only in the short term. In the long run, yeah it sucks that your family business is going under, but that's what you get for not innovating to keep up with the ever-changing global climate. Two words you've known about for a while now: technology and sustainability. Paper is the antithesis of both of these. Go cry at GM about it - they can relate.
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